BH/Civilization
Social credibility, cultural inclusiveness, organizational cohesion, overall control, team driving force, independent innovation, and brand leadership
Corporate Mission
For customers, employees, and society
For customers: Create value for customers, provide high-quality products and efficient services, establish stable and win-win cooperative relationships with customers, and assist customers in high-quality development.
For employees: To seek happiness for employees, create a relaxed working environment, good development space, and give employees a sense of belonging and achievement, and work together to create a better future.
For society: accumulate wealth for society, contribute more taxes, create better employment opportunities, shoulder social responsibilities bravely, and strive to promote the rapid development of a civilized and harmonious society.
Corporate philosophy
Six Concepts
Business philosophy: building a good cooperative team to create a valuable enterprise
Service philosophy: customer first, quality, good faith, and thoughtful service
Learning philosophy: endless learning for practical use
Talent philosophy: care, respect, trust, and sublimation
Safety philosophy: The life and health of employees are above all else
Management philosophy: valuing human relationships, valuing systems, valuing profits, valuing values